Tomoson Promotions – Dear Brand, Let Me Tell You a Secret About Giveaways (Part Three)
In Part One Brand v. Blogger – Promoting Partnership I showed the different sides of Brands and Bloggers and in Part Two Brands, What You Don’t Know Is Hurting You we looked at some of the myths that float around. Part Three is for any Brand looking to do a cost-effective giveaway.
As we learned in Part One, promoting is expensive for both the Brand and Blogger. So how can you cut the costs, simplify and get the product review to the head of the line?
As a Blogger who uses Tomoson I’ve noticed that many Brands want Bloggers to do giveaways. Giveaways are great, but if no one has ever heard of your product it’s unlikely you’ll get a great response – and that is just throwing away your budget.
People aren’t going to jump through hoops for an $8 item. Sure, if you’re giving away a $200.00 Amazon gift card you’re going to have a great turn out. However, if you have the best unknown hand lotion – good luck.
The Better Sponsored Giveaway
The best giveaways on Tomoson are Multi-Blogger Giveaways. This type of giveaway doesn’t work well for high-end well-known products, but for the unknown products a Brand Managed Multi-Blogger Giveaway can cut your budget considerably. If a Brand finds 30 Bloggers to do 30 giveaways, that’s 60 products. But if the Brand finds 30 Bloggers to do 1 giveaway – that’s 30 products plus the Prize! See where I’m going here? Make the prize a gift pack of 4 and that’s 34 products instead of 60.
Brand Managed Multi-Blogger Giveaways gives the Brand completely control.
The Brand controls the rules, disclosure, explains the terms, everything.
This also gives the Brand complete control over Rafflecopter. No more waiting for bloggers to start and end the giveaways, contact the winner and get back you. If the Brand controls the giveaway you can start and end the giveaway whenever you want and contact the winner directly.
Problems with Brand-Managed Multi-Blogger Giveaways.
Brands market, but they rarely blog so most brands don’t know all the “Blogging Rules.” Not knowing those rules could get Brands and Bloggers into a lot of trouble so it’s important to know the rules and the myths. Before starting a giveaway, do a little research. Poll Bloggers and see what they want.
A little planning can save you a lot of headaches.
Part 1 Brand v. Blogger – Promoting Partnership
Part 2 Brands, What You Don’t Know Is Hurting You
Part 3 Tomoson Promotions – Dear Brand, Let Me Tell You a Secret About Giveaways
Part 4 Brands, What to Look for in a Blogger