5 Tips for Using Google Analytics

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5 Tips for Using Google Analytics

You may have heard of Google Analytics, but do you have any idea how to use it? This isn’t something you want to let go by, especially after spending so much time on your ecommerce website builder. Read on for five ways to make the most of Google Analytics.

1. Bounce Rate
Contrary to popular belief, bounce rate is not the number of people who leave the site immediately after visiting it. Instead, it’s the number of people who leave your website before visiting a second page. If you have a website with just one page, your bounce rate will always be high because there isn’t a second page for people to visit. If you have a high bounce rate on a multi-page website, consider making improvements to your landing page design, traffic sources, and content.

2. Session Duration
Google Analytics is helpful, but it doesn’t time how many seconds each and every user spends on your website. Instead, Google will calculate the average duration users spend from when they first visit the website to when they enter the last page. If Analytics says that there are zero seconds, that means that after visitors enter a page, they don’t take any additional actions.

3. Tagged Links
When a link is tagged, parameters are added to the url. These parameters let Google see where visitors are coming from without otherwise changing how the url functions. However, these tags aren’t automatically created, like some people think. Building a tag is simple, though, and free. A great use of tagging links is to figure out how many people are visiting your website from a newsletter.

4. Using AdWords Goals
In Google Analytics, you can create goals and then import those goals to AdWords for the purpose of tracking. It takes 24 hours for the conversions to show up.

5. Add More Information to AdWords
You can add Analytics account information to AdWords to create new columns that will show bounce rate, pages viewed per session, and time spent on the website. This helps you to further analyze keywords.

Google Analytics is an extremely useful tool. You’ll be able to track where your website visitors came from as well as how they behaved once they landed on your site. Make sure to get the most out of the service and to optimize your website as best as possible.

Elements used to create Featured image Artwork provided by Created by Jill.

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